The young Indian entrepreneur Mr. Sanjeev Raju founded Xtra Power Energy drink by 2008.
Once upon a time our founder was walking for a tea in the evening. That day was changed his life. A stranger came to him and asked an address of a computer shop. Our founder handed over his business card and asked him for a business. The stranger was shocked and looked at him. He started to shout him and said, if anyone asks a location will you do marketing? At the same time, he took his business card and left.
16 months later that stranger was calling and asking our founder to start an energy drink for West African market. He asked his assistance to develop in Dubai? Our founder accepted the deal.
Now, 15 years later (in 2023) our founder became number one in producing energy drinks recipe in the Middle East and Asian region. Our founder made more than 25 different leading brands recipe for different companies. Xtra Power energy drink is his first and the biggest brand now.
Currently more than 90% percentage Middle East and Indian beverages companies are dealing with him for making their recipes
Xtra Power energy drink started in Dubai on 2008, and launched in India by 2012 on his company name Universal Group.
Now Xtra Power energy drink is available in India, Middle East (UAE, Kuwait, Bahrain, Saudi Arabia, Oman, Iran and Iraq), west African countries (Ghana, Togo, Ivory coast etc.), East African countries (Kenya, Tanzania etc.)
